SCOPE OF WORK: brand identity, content creation, package design, marketing collateral

I designed the brand identity for Good Boy, a Tacoma, Washington-based outdoor supply company, drawing inspiration from the owner's beloved dog and their passion for hiking in the Pacific Northwest. The brand captures the spirit of adventure and the bond between humans and their canine companions. The logo, featuring a playful yet rugged illustration of their dog, is complemented by earthy tones and typography that evoke the region's natural beauty. This identity perfectly encapsulates the company's ethos of providing premium outdoor supplies for those who cherish the great outdoors with their "good boy" by their side.