Canyon Clay Goods
SCOPE OF WORK: brand identity, product photography, custom web design, social media strategy and management, copywriting, printed collateral
INDUSTRY: Small business | Online stationery & handmade goods store based in Olympia, Washington
Canyon Clay Goods is a bespoke e-commerce shop curated by a colorful array of handmade goods. Though the shop was created in Washington, the name is inspired by the owner’s experience living in Santa, Fe where she gave birth to her son.
The foundation was laid by creating a brand identity that was warm and inviting and paired with a brand messaging strategy that spoke to her ideal audience. Once completed, we created a custom Squarespace site full of user-engaging product photography and calls to action, including a ‘Meet the Makers’ blog outlining the story behind each handmade good.